GATR Journal of Management and Marketing Review (GATR JMMR)
VOL. 11 (1) January - March 2026
Issue DOI: 10.35609/jmmr.2026.11.1
The Effects of Remote and Hybrid Working using AI tools in Human Resource Management on Employee Performance in IT Industries of Malaysia
Author(s): Theshmah Janarthanan Nambiar , Dr Chinnasamy Agamudai Nambi Malarvizhi
Affiliation: Multimedia University, Cyberjaya, 63100, Selangor, Malaysia
Keywords: Remote and hybrid working, AI tools, Work-life balance, Organizational support, Communication Satisfaction, Employee performance
Received: January 05, 2026 | Accepted: March 31, 2026
Type of Paper: Empirical | Vol. 11(1) Page: 01 – 07
Reference
to this paper should be made as follows: Nambiar, T.J, Malarvizhi, C.A.N. (2026). The Effects of Remote and Hybrid Working using AI tools in Human Resource Management on Employee Performance in IT Industries of Malaysia, J. Mgt. Mkt. Review, 11(1), 01 – 07. https://doi.org/10.35609/jmmr.2026.11.1(1)
Understanding Perceptions, Adoption Rates, and Challenges of New Technologies in Education
Author(s): Dawood Al Hamdani
Affiliation: Sohar University, Sultanate of Oman
Keywords: institutional challenges; Learning Management Systems; comprehensive literature review; Technology Acceptance Model; Diffusion of Innovation; Digital Competence Framework.
Received: January 09, 2026 | Accepted: March 31, 2026
Type of Paper: Review | Vol. 11(1) Page: 08 – 17
Reference
to this paper should be made as follows: Hamdani, D.A. (2026). Understanding Perceptions, Adoption Rates, and Challenges of New Technologies in Education, J. Mgt. Mkt. Review, 11(1), 08 – 17. https://doi.org/10.35609/jmmr.2026.11.1(2)
Enhancing Safety Performance Through Psychological Empowerment, Employee Engagement, and Safety Climate
Author(s): Shakirah binti Noor Azlan , Shah Rollah bin Abdul Wahab , Fatin Fazrida binti Peros Khan
Affiliation: UCYP University, Jalan Tanjung Lumpur, 26060, Kuantan, Pahang, Malaysia.
Universiti Teknologi Malaysia, 81310, Skudai, Johor, Malaysia.
Keywords: Safety climate, psychological empowerment, employee engagement, SmartPLS.
Received: January 13, 2026 | Accepted: March 31, 2026
Type of Paper: Empirical | Vol. 11(1) Page: 18 – 37
Reference
to this paper should be made as follows: Azlan, S.B.N, Wahab, S.R.B.A, Khan, F.F.B.P. (2026). Enhancing Safety Performance Through Psychological Empowerment, Employee Engagement, and Safety Climate, J. Mgt. Mkt. Review, 11(1), 18 – 37. https://doi.org/10.35609/jmmr.2026.11.1(3)
The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention
Author(s): Yitong Wang, Ai Chin Thoo, Chun Hou Ng, Jeo Lo Ying Tuan
Affiliation: Universiti Teknologi Malaysia, 81310, Johor and Malaysia
Xi'an Jiaotong-Liverpool University, 81310, Taicang, China
Keywords: Social Media Influencers; Consumer Purchase Intentions; Trustworthiness; Attractiveness; Expertise; Digital Marketing; eWOM.
Received: January 17, 2026 | Accepted: March 31, 2026
Type of Paper: Empirical | Vol. 11(1) Page: 38 – 45
Reference
to this paper should be made as follows: Wang, Y; Thoo, A.C; Ng, C.H; Tuan, J.L.Y. (2026). The Role of Credible Social Media Influencers in Brand Attitude, eWOM and Purchase Intention, J. Mgt. Mkt. Review, 11(1), 38 – 45. https://doi.org/10.35609/jmmr.2026.11.1(4)
CyberAware 1.0: The Cutting Edge of Web Development and Mental Health
Author(s): Hon Kai Yee, Tuan Norbalkish Tuan Abdullah, Chua Bee Seok, Jasmine Adela Mutang, Chai Ching Yi, Serena Sim Shing Yin, John Chung Zu An
Affiliation: Universiti Malaysia Sabah, Malaysia
Swinburne University of Technology Sarawak Campus, Malaysia
Keywords: Cyberbullying, Mental Health, Web Development, Adolescents, Digital Interventions
Received: January 22, 2026 | Accepted: March 31, 2026
Type of Paper: Empirical | Vol. 11(1) Page: 46 – 54
Reference
to this paper should be made as follows: Yee, H.K, Abdullah, T.N.T, Seok, C.B, Mutang, J.A, Yi, C.C, Yin, S.S.S, An, J.C.Z. (2026). CyberAware 1.0: The Cutting Edge of Web Development and Mental Health, J. Mgt. Mkt. Review, 11(1), 46 – 54. https://doi.org/10.35609/jmmr.2026.11.1(5)
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