GATR Journal of Management and Marketing Review (JMMR)
Vol. 4 (3) Jul-Sep 2019
Issue DOI: 10.35609/jmmr.2019.4.3
The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To-Order' SMEs
Author(s): Yosef Budi Susanto
Affiliation: Universitas Multimedia Nusantara, Jl. Boulevar Gading Serpong, Tangerang, Indonesia
Keywords: Strategic Leadership Competence; Entrepreneurial Orientation; Market Orientation; Dynamic Marketing Capability; Business Environment; Marketing Performance; Maklun (MTO Strategy).
Received: June 15, 2019 | Accepted: September 20, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 157 – 170 | Citation: 0
Reference to this paper should be made as follows: Susanto, Y.B. 2019. The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To-Order' SMEs, J. Mgt. Mkt. Review 4(3) 157 – 170 https://doi.org/10.35609/jmmr.2019.4.3(1)
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The Influence of User Generated Content and Purchase Intention on Beauty Products
Author(s): Firda Nosita, Tina Lestari
Affiliation: Department of Management, Sekolah Tinggi Ilmu Ekonomi Pancasetia, Jl. A. Yani KM. 5,5, 70248, Banjarmasin, Indonesia
Department of Accounting, Sekolah Tinggi Ilmu Ekonomi Pancasetia, Jl. A. Yani KM. 5,5, 70248, Banjarmasin, Indonesia
Keywords: User Generated Content (UGC); Beauty Vlogger; Beauty Product; E-WoM; YouTube.
Received: June 11, 2019 | Accepted: September 28, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 171 – 183 | Citation: 0
Reference to this paper should be made as follows: Nosita, F.; Lestari,T. 2019. The Influence of User Generated Content and Purchase Intention on Beauty Products, J. Mgt. Mkt. Review 4 (3) 171 – 183. https://doi.org/10.35609/jmmr.2019.4.3(2)
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How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy
Author(s): Vonny Susanti, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf
Affiliation: Graduate School of Management and Business, Bogor Agricultural University, Indonesia
Department of Family and Consumer Science, Graduate School of Management and Business, Bogor Agricultural University, Indonesia
Keywords: Brand Association; Brand Image; Perceived Value; Salesman Personality; Satisfaction.
Received: June 11, 2019 | Accepted: September 23, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 184 – 193 | Citation: 0
Reference to this paper should be made as follows: Susanti, V; Sumarwan, U; Simanjuntak, M; Yusuf, E.Z. 2019. How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy, J. Mgt. Mkt. Review 4(3) 184 – 193 https://doi.org/10.35609/jmmr.2019.4.3(3)
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The Influence of Online Review on Consumers' Purchase Intention
Author(s): Anindita R. Aditya, Yeshika Alversia
Affiliation: Faculty of Economics and Business Universitas Indonesia, Jakarta, Indonesia
Keywords: Online review, electronic word-of-mouth, review website platform, purchase intention
Received: June 22, 2019 | Accepted: September 23, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 194 – 201 | Citation: 0
Reference to this paper should be made as follows: Aditya, R.A; Alversia, Y. 2019. The Influence of Online Review on Consumers' Purchase Intention, J. Mgt. Mkt. Review 4 (3) 194 – 201 https://doi.org/10.35609/jmmr.2019.4.3(4)
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Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market: Mediating Effects of Perceived Authenticity
Author(s): Angela Ya-Ping, Chang, Cheng-Yi, Kuo
Affiliation: Department of Tourism Management, China-ASEAN International College (CAIC) Dhurakij Pundit University, Bangkok, Thailand
Department of Business Administration, Ming Chuan University, Taipei, Taiwan
Keywords: Tourists' Trust; Behaviour Intention; Perceived Authenticity; Thailand.
Received: June 13, 2019 | Accepted: September 25, 2019
Type of Paper: | Vol. 4(3) Page: 202 – 208 | Citation: 0
Reference to this paper should be made as follows: Ya-Ping, A; Chang; Cheng-Y; Kuo. 2019. Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market: Mediating Effects of Perceived Authenticity, J. Mgt. Mkt. Review 4(3) 202 – 208 https://doi.org/10.35609/jmmr.2019.4.3(5)
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Increasing Employee's Job Satisfaction Through the Implementation of Transformational Leadership and Work Stress Level Management
Author(s): Bachruddin Saleh Luturlean, Arif Partono Prasetio, Romat Saragih
Affiliation: School of Communications & Business, Telkom Univeristy, Jl Telekomunikasi, 40257, Bandung, Indonesia
School of Economics & Business & Communication, Telkom Univeristy, Jl Telekomunikasi, 40257, Bandung, Indonesia
Keywords: Work Motivation; Job Satisfaction; Affective Commitment; Mediation; Human Resources.
Received: June 18, 2019 | Accepted: September 26, 2019
Type of Paper: Empirical | Vol. 4(3) Page: 209 – 217 | Citation: 0
Reference to this paper should be made as follows: Luturlean, B. S; Prasetio, A.P; Saragih,R. 2019. Increasing Employee's Job Satisfaction Through the Implementation of Transformational Leadership and Work Stress Level Management, J. Mgt. Mkt. Review, 4 (3) 209 – 217 https://doi.org/10.35609/jmmr.2019.4.3(6)
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Ambidextrous Leadership in Manufacture Industry in Indonesia
Author(s): Elfindah Princes
Affiliation: Bina Nusantara University, Indonesia
Keywords: Ambidextrous Leadership; Ambidextrous Organisations; Transformational; Transactional; Leadership Skills.
Received: June 19, 2019 | Accepted: September 22, 2019
Type of Paper: Review | Vol. 4(3) Page: 218 – 227 | Citation: 0
Reference to this paper should be made as follows: Princes, E. 2019. Ambidextrous Leadership in Manufacture Industry in Indonesia, J. Mgt. Mkt. Review 4(3) 218 – 227 https://doi.org/10.35609/jmmr.2019.4.3(7)
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