Reference to this paper should be made as follows: Kimura, T. (2022). New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan, J. Mgt. Mkt. Review, 7(3), 129 – 137. https://doi.org/10.35609/jmmr.2022.7.3(5)
Received: July 15, 2022 | Accepted: September 30, 2022


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