GATR Journal of Management and Marketing Review (JMMR)
Vol. 3 (3) Jul-Sep 2018
Content
New Productivity Concept Based on Local Wisdom: Lessons from Indonesia
Author(s): Hanif Hanif, Abdulah Rakhman, Muhammad Nurkholis
Affiliation: Institut Bisnis dan Informatika Kwik Kian Gie, Jl. Yos Sudarso Kav. 87, 14350, Jakarta, Indonesia
Keywords: New Product development, Management, local wisdom, Indonesia.
Received: June 5, 2018 | Accepted: September 30, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 96 – 103
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Marketing Strategies of Services and Purchasing Incentives in Asia
Author(s): Firend Al. R., Wang Qian
Affiliation: American University of Iraq, Iraq
IBS, Universiti Teknologi Malaysia
Keywords: Marketing; Strategy; Incentives; Services; Retail; Loyalty, Asia.
Received: June 15, 2018 | Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 104 – 110
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The Study on Blue Ocean Strategy in Guiding and Counselling of Senior High School in Indonesia
Author(s): Jarkawi, Sultani, and Mahfuz
Affiliation:Counselling and Guidance Education Department
Faculty of Teaching Training and Education
University of Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin South of Kalimantan Indonesia
Keywords: Blue Ocean Strategy; Counselling and Guidance, School, Indonesia.
Received: June 8, 2018 | Accepted: September 28, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 111 – 118
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Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention
Author(s): Muhartini Salim, Praningrum
Affiliation : University of Bengkulu, Indonesia
Keywords: Personal Involvement; Store Brand Familiarity; Store Brand Buying Intention.
Received: June 15, 2018 | Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 119 – 128
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A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives
Author(s): Divya Keerthika, Subburaj Alagarsamy
Affiliation: Auxilium College, 632006, Vellore, India
Villa College, 20373, Male,' Maldives
Keywords: Marketing Competency; Marketing Resources and Capabilities; Automobile Sales Centers; India; Maldives.
Received: June 18, 2018 | Accepted: September 26, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 129 – 142
Abstract |
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Strategic Leadership Style and Commitment to Service Quality on Services Innovation in Local Enterprise Water Services
Author(s): Nur Afifah,* and Ilzar Daud
Affiliation: Management Study Program, Faculty of Economics and Business, Universitas Tanjungpura, 78124 Pontianak, West Kalimantan, Indonesia
Keywords: Transformational and Transactional Leadership Style; Commitment to Service Quality (CSQ); Service Innovation (SI).
Received: June 22, 2018 | Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 143 – 148
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Trust in Leadership and Affective Commitment as a Mediator between Servant Leadership Behavior and Extra-Role Behavior of Teachers
Author(s): Titik Rosnani
Affiliation: Management Study Program, Faculty of Economics and Business, Universitas Tanjungpura Pontianak, West Kalimantan, Indonesia
Keywords: Affective Commitment; Extra-role Behavior; Person-organization Fit; Servant Leadership Behavior; Trust in Leader.
Received: June 11, 2018 | Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 149 – 155
Abstract |
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The Gender Role in Local Governmental Institution (A Study of Malang Local Governmental Institution, East Java)
Author(s): Trisnawati
Affiliation: Faculty of Administrative Science, Brawijaya University, Malang City, Indonesia
Keywords: Gender; Local Governmental Institution; Good Government.
Received: June 17, 2018 | Accepted: September 28, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 156 – 161
Abstract |
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The Attractiveness of Schools of Management: The Case of Indonesia
Author(s): Kamaludin
Affiliation: Bengkulu University, Indonesia
Keywords: Attractiveness; Management; Undergraduate; Master; Doctoral, Indonesia.
Received: June 7, 2018 | Accepted: September 29, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 162 – 168
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An Empirical Study on TQM Practices and its Influence on Employee Satisfaction and Performance in Technical Institutions: Teachers' Perspectives
Author(s): Ch. V. V. S. N. V. Prasad,* Rohit Prabhudesai
Affiliation: Department of Economics, BITS- Pilani, K K Birla Goa Campus, Goa-403726, India
Keywords: Total Quality Management; Employee Satisfaction; Employee Performance; Technical Institutions.
Received: June 7, 2018 | Accepted: September 30, 2018
Type of Paper: Empirical | Vol. 3(3) Page: 169 – 178
Abstract |
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