GATR Journal of Management and Marketing Review (JMMR)
Vol. 3 (4) Oct-Dec 2018
The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius
Author(s): Jackaria Nazneen Carrim
Affiliation: Open University of Mauritius, Reduit, Mauritius
Keywords: Actual Self-Congruity; Religion; Religiosity; Customer Loyalty.
Received: August 13, 2018 | Accepted: December 10, 2018
Type of Paper: Empirical | Vol. 3(4) Page: 179 – 184 | Citation: 0
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The Challenges of Recruitment and Selection Systems in Indonesia
Author(s): Ihil S. Baron, Musthafa, Hellya Agustina
Affiliation: Sekolah Tinggi Ilmu Ekonomi (STIE) Pancasetia, Jl. Ahmad Yani Km.5,5, 70248, Banjarmasin, South Kalimantan, Indonesia
3PT. Ekual Sumber Daya (Biro Psikologi), Jl. Cemara Raya No.3 Rt/Rw.036/002, 70123, Banjarmasin, South Kalimantan, Indonesia
Keywords: Challenges; Recruitment and Selection System; In-depth Interview; Qualified Personnel; Approach Ideal Qualification.
Received: August 18, 2018 | Accepted: December 12, 2018
Type of Paper: Empirical | Vol. 3(4) Page: 185 – 192 | Citation: 0
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Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework
Author(s): Raksha Deshbhag, Bijuna C Mohan
Affiliation: Research Scholar, School of Management, National Institute of Technology Karnataka, Mangalore- 575025, India
Assistant Professor, School of Management, National Institute of Technology Karnataka, Mangalore- 575025, India
Keywords: Celebrity Endorsement; Celebrity Credibility; Consumer Product Evaluation; Consumer Perception; Attitude Formation.
Received: August 24, 2018 | Accepted: December 9, 2018
Type of Paper: Review | Vol. 3(4) Page: 193 – 197 | Citation: 1
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Educational Portals and Employee Performance in the Sultanate of Oman
Author(s): Dr. Mohamed Osman Shereif Mahdi Abaker, Ms Hanan AliAl-Shehhi
Affiliation : Assistant Professor of Management, Department of Management, School of Business, American University of Ras Al Khaimah, P.O. Box 10021, Postal Code 10021, Ras Al Khaimah, United Arab Emirates
Graduate Assistant, Ministry of Education, Directorate of Musandam, P.O. Box 332, Postal Code 811, Khasab , Sultanate of Oman
Keywords: Educational Portal; Online Services; Portal Technology; Information Technology; Employee Performance; Sultanate of Oman.
Received: August 12, 2018 | Accepted: December 12, 2018
Type of Paper: Empirical | Vol. 3(4) Page: 198 – 205 | Citation: 0
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Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis
Author(s): Dr. K. M. Ashifa
Affiliation: Associate Professor and Head, Department of Social Work Kalasalingam University, Tamil Nadu, India
Keywords: Structural Equation Modelling; Performance; Socio-cultural Traits; Economical Traits; Psychological Traits; Physiological Traits.
Received: August 5, 2018 | Accepted: December 11, 2018
Type of Paper: Empirical | Vol. 3(4) Page: 206 – 212 | Citation: 0
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Control Systems and Strategy: A Literature Review
Author(s): Ana Filipa Roque, Maria do Céu Alves, Mário Raposo
Affiliation: University of Beira Interior, NECE Research Centre in Business Sciences, Estrada do Sineiro, 6200-209, Covilhã, Portugal
Keywords: Management Accounting and Control Systems; Accounting Information System; Organizational Change; Strategy; Operationalization of Concepts.
Received: August 5, 2018 | Accepted: December 8, 2018
Type of Paper: Review. | Vol. 3(4) Page: 213 – 222 | Citation: 0
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