GATR Journal of Management and Marketing Review (JMMR)
Vol.2(2) Apr-Jun 2017
Content
Burnout Dimensions with Work-Family Conflict among Hotel Employees: Flow Experience as Mediating Role
Author(s): Mark Kasa and Zaiton Hassan
Affiliation: Faculty of Cognitive Sciences and Human Development, Universiti Malaysia Sarawak
Keywords: Burnout dimensions; Disengagement; Exhaustion; Flow; Hotel industry; Work-family conflict.
Received: January 22, 2017 | Accepted: March 19, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 1 – 7
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Mediating Effect of Attitude on Awareness toward the Addiction Behaviour of Pokémon Go Players in Malaysia
Author(s): Eliza Ezzauddin Hussein, Tan Jian Shiang and Ayan Isse Wehelie
Affiliation: International Islamic University, Malaysia
Keywords: Gaming attitude; Malaysia; Pokémon Go addiction behaviour; Pokémon Go awareness; Theory of Planned Behaviour.
Received: January 7, 2017 | Accepted: March 5, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 8 – 13
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Job Satisfaction and Absenteeism on the Performance of Lecturer in Private Higher Education in Semarang
Author(s): Arnis Budi Susanto, Suyatno and Theresia Susetyarsi
Affiliation: University of Jember, Indonesia.
Keywords: Job Satisfaction; Absenteeism; Job performance, Semerang.
Received: February 3, 2017 | Accepted: March 25, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 14 – 19
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Students' Knowledge and Attitude on Preventive Behaviour of Zika Disease
Author(s): Mahirah Abdul Rahman, Norhani Mohd Jais and Saodah Wok
Affiliation: International Islamic University, Malaysia
Keywords: Malaysia; Mosquito-borne Disease; Social Learning Theory; Students; Zika.
Received: January 14, 2017 | Accepted: March 12,2017
Type of Paper: Empirical | Vol. 2(2) Page: 20 – 25
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The Government Policies Effect on Initiation and Implementation of the Project: A Conceptual Model
Author(s): Fitria Astuti Firman, Ine Minara Ruky , Ratih Dyah Kusumastuti and Harris Turino Kurniawan
Affiliation: Department of Management, Faculty of Economics & Business, Universitas Indonesia
Keywords: Capability; Entrepreneurial orientation; Government policies; Project performance; Resource orchestration
Received: January 25, 2017 | Accepted: March 21, 2017
Type of Paper: Review | Vol. 2(2) Page: 26 – 37
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Antecedent and Consequence of Customer Company Identification toward Relationship Marketing at PDAM Tirta Khatulistiwa Pontianak, West Kalimantan Indonesia
Author(s): Nur Afifah and Ilzar Daud
Affiliation: University of Tanjungpura, Indonesia
Keywords: Identification; Social Identity Theory; Customer Company Identification; Relationship Marketing.
Received: January 21, 2017 | Accepted: March 17, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 38 – 43
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Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)
Author(s): Lilik Farida, Nadia Azalia Putri and Sudarsih
Affiliation: University of Jember, Indonesia
Keywords: Creative industry; Event marketing; JFC
Received: January 18, 2017 | Accepted: March 16, 2017
Type of Paper: Review | Vol. 2(2) Page: 44 – 49
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The Role of the Working Environment on the Employee Morale
Author(s): Purnamie Titisari, Putri Kusuma Rini and Agus Priono
Affiliation: University of Jember, Indonesia
Keywords: employee morale; employee service; work condition; employee relationship.
Received: January 22, 2017 | Accepted: March 18, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 50 – 56
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Consumers' Internal Meaning on Complementary Co-Branding Product by Using Osgood's Theory of Semantic Differential
Author(s): Rachmat Kriyantono
Affiliation: School of Communication, Universitas Brawijaya, Indonesia
Keywords: Co-branding Product, Indonesia, Marketing Communication, Osgood's Semantic Differential, Semantic Meaning Theory.
Received: January 13, 2017 | Accepted: March 10, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 57 – 63
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Environmental Uncertainty and Market Orientation on Business Performance with Innovation as an Intervening Variable: A Survey of Banking Industry in Indonesia
Author(s): Setyani Dwi Lestari
Affiliation: Budi Luhur University, Indonesia
Keywords: Environmental Uncertainty; Market Orientation; Business Performance; Innovation.
Received: January 6, 2017 | Accepted: March 4, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 64 – 72
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Factors Determining Pokémon Go Addiction in Malaysia
Author(s): Siti Siti Aminah Abd Wahab, Nur Hafifah Binti Jamalludin and Saodah Wok
Affiliation: Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS), International Islamic University (IIUM), Malaysia.
Keywords: Gender; Malaysia; Mobile Games; Perception on Pokémon Go; Personal Construct Theory.
Received: January 3, 2017 | Accepted: February 28, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 73 – 78
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Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display
Author(s): Kharina Dwinanda Putri and Tengku Ezni Balqiah
Affiliation: Magister Management-Universitas Indonesia, Indonesia
Keywords: Website Color; Product Display; Customer Response, ANOVA.
Received: January 6, 2017 | Accepted: March 4, 2017
Type of Paper: Empirical | Vol. 2(2) Page: 79 – 86
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